Writer/Producer

I conceptualized, wrote, and produced this 30-second spot on behalf of The Arthritis Foundation.

The Arthritis Foundation is known for their transparency, accountability, and for their stellar advertising. In 2019, the organization pulled in $90 million in revenue and spent $82 million on initiatives and program funding.

In this spot, the task at hand was to both inspire and motivate those in the 55+ crowd suffering from arthritis as well as to incite them and their families to support AF in this more short-film approach to commercial production. We departed from traditional concepts based on pushing one’s limits through physical exertion and pitched this concept - a shift toward the creativity that is often unearthed at this stage in life, to make it necessary, and to honor it.