Writer/Producer

I wrote and produced this 60 second spot for Maine Magazine as part of their effort to support and preserve the lobster fishing industry.

Maine Magazine exists to support Mainers in their purest form. And lobster fishing is at the heart of the history, nature and romantic quality intrinsic to this great state. In order to highlight and help preserve an industry that Maine Magazine so vehemently supports, we scouted Mid-coast Maine by bike for four days, hoping to intimately connect to the place people swear is magic. It totally worked.

When we were finally lucky enough to meet a few lobster fishermen, we saw authenticity in a light we could never have otherwise. The story unfolded easily from there. The video, posted on Maine Magazine’s website, their social channels and in email campaigns incited unprecedented engagement.