Production Coordinator

Under the umbrella of Public Address System, I was the treatment writer for and the production coordinator on this three-week, seven-spot, run-and-gun production.

Capstrat Communications and UNC Healthcare awarded us the task of delivering UNCH’s message in a way locals could relate to. 87 locations, 1,500 miles and ten days later, we were able to convey the most essential aspects of the seven North Carolina communities that UNC Healthcare serves in a way that connects these values to the viewer. It was the most well-received campaign to date according to internal testing and produced unprecedented results. This campaign caught the attention of Duke Energy and led to an ongoing relationship, now four years and eight spots in. See all seven UNC Healthcare spots here.